— Post Graduate Certificate Program
A 6-Month On-Campus Placement Assisted Professional Program designed to build business-ready analytics and business intelligence professionals through hands-on learning, industry tools, projects, career preparation and an industry capstone.
From January 2027
Overview
Months
Hours
Modules
Projects
Tracks
Capstone
Support
2027
Core Positioning
The PGC – BA & BI is one unified program offered through two flexible delivery models. Both tracks follow the same curriculum, learning sequence, projects, capstone, career preparation and placement assistance. Only the weekly schedule and session duration change.
Batch Commencement from January 2027
Delivery Days
Sessions / Week
Hours / Session
Weekly Learning
Teaching Days
Duration
| Attribute | Weekday | Weekend |
|---|---|---|
| Delivery Days | Mon, Wed & Fri | Sat & Sun |
| Sessions / Week | 3 | 2 |
| Hours / Session | 3 Hours | 4.5 Hours |
| Weekly Learning | 9 Hours | 9 Hours |
| Program Weeks | 25 | 25 |
| Teaching Days | 75 | 50 |
| Duration | ≈ 6 Months | ≈ 6 Months |
| Curriculum | Same | Same |
| Projects | Same | Same |
| Industry Capstone | Same | Same |
| Career Preparation | Same | Same |
| Placement Assistance | Same | Same |
Delivery Days
Sessions / Week
Hours / Session
Weekly Learning
Teaching Days
Duration
Program Value
Designed and led by practitioners and faculty with deep industry experience — connecting classroom learning to real business contexts.
Understand analytics across Marketing, Finance, HR, Sales, Operations, Strategy and Supply Chain.
Faculty interaction, analytics labs, peer learning and project collaboration.
Excel, SQL, Python, Power BI, DAX, Tableau and Generative AI.
Build practical analytics projects throughout the program.
Complete an end-to-end business analytics project across your chosen industry.
Career preparation, interview readiness, portfolio development and placement assistance.
Learning Architecture
Build capabilities across business analytics, statistics, Excel, SQL, Python, BI, predictive
analytics, machine learning and Generative AI.
Key Topics
Portfolio Project
Key Topics
Portfolio Project
Key Topics
Portfolio Project
Key Topics
Portfolio Project
Key Topics
Portfolio Project
Key Topics
Portfolio Project
Key Topics
Portfolio Project
Key Topics
Portfolio Project
Key Topics
Portfolio Project
Key Topics
Portfolio Project
Key Topics
Portfolio Project
Key Topics
Portfolio Project
Portfolio Building
Excel
Statistics
SQL
Python
Python / Excel
Power BI
Tableau
ML / Python
ML / Python
ML / Python
Academic & Industry Expertise
The faculty for this program are eminent, distinguished faculty from industry and academia, bringing academic depth and applied industry perspective to the learning experience.
SRM Executive Education
About the Series
Through a series of high-impact sessions featuring eminent industry leaders, business practitioners, and world-class professors from across the globe, the CAP Series brings practical insights, emerging trends, and contemporary business perspectives directly to professionals.
Participant Experience
The sessions are designed to help participants upskill, reskill, broaden their industry perspective, and prepare for the next stage of their careers.
Career Pathways
The program prepares you for a range of business analytics and business intelligence
roles across industries.
IT / ITES
GCCs
FinTech
BFSI
MedTech
Healthcare & Life Sciences
E-Commerce & Retail
Manufacturing
Consulting
Note: Role titles vary across organisations. The program prepares learners with the analytical, technical and business capabilities required for analytics and business intelligence careers. Placement assistance is provided as part of the program experience.
Employer Ecosystem
Logos displayed are illustrative of the corporate ecosystem. SRM School of Business Studies does not claim formal partnerships or placement arrangements with any of the organisations listed.
Career Support
Build a professional analytics-focused resume.
Present your analytics projects and capstone.
Prepare for analytics and business interviews.
Develop the ability to communicate analytical insights to business stakeholders.
Career Talks
Employer Interactions
Interview Preparation
Professional Presentations
Industry
Potential Participants
Analytics Leaders
CIOs
CTOs
CHROs
Business Heads
BI Leaders
GCC Leaders
Consulting Professionals
Industry Activities
Tools & Technology
Build with the tools shaping modern analytics.
EXC
Excel
SQL
SQL
POW
Power BI
TAB
Tableau
PYT
Python
PAN
Pandas
NUM
NumPy
MAT
Matplotlib
JUP
Jupyter
DAX
DAX
GEN
GenAI
LOO
Looker Studio
GIT
GitHub
CHA
ChatGPT / Claude
Ideal Candidate
Entry Requirements
Qualification
Final-Year Students
Experience
0–3 years preferred but not mandatory.
Prerequisites
Coding Requirement
Program Outcomes
Frame business problems as analytical problems
Identify business metrics and KPIs
Clean and prepare datasets
Perform statistical analysis
Write SQL queries
Use Python for data analysis
Build Power BI dashboards
Apply DAX
Create Tableau visualisations
Apply predictive analytics
Apply basic machine learning
Use GenAI responsibly
Translate insights into business recommendations
Present findings to stakeholders
Build a professional analytics portfolio
The Experience
Faculty-led learning within the SRM academic ecosystem.
Hands-on labs with the full analytics toolkit.
Projects, masterclasses and industry capstone.
Career preparation + placement assistance.
Credential
SRM School of Business Studies
This is to certify that
has successfully completed the
PGC – BA & BI
Program Director
SRM
Dean, Business Studies
Apply Now
Build the technical, analytical, business and professional capabilities needed
to work with data and solve business problems.
Apply Now
+ GST
Frequently Asked Questions
Everything you need to know about the PGC – BA & BI.
The Post Graduate Certificate in Business Analytics & Business Intelligence (PGC – BA & BI) is a 6-month on-campus professional program offered by SRM School of Business Studies. It is designed to build business-ready analytics and BI capabilities through structured learning, hands-on tools, projects and an industry capstone.
A Bachelor’s degree in any discipline with a minimum of 50% aggregate marks is required. Final-year undergraduate students may also apply, subject to successful completion of their degree. 0–3 years of experience is preferred but not mandatory.
No. The program is designed for learners with no prior programming experience. Python and SQL are taught from fundamentals within the program.
The program is offered through two tracks — Weekday (Monday, Wednesday & Friday, 3 hours per session) and Weekend (Saturday & Sunday, 4.5 hours per session). Both tracks cover the same curriculum, projects, capstone and placement assistance. Only the session schedule differs.
The program includes 225+ hours of structured learning across 12 modules, spanning 25 weeks (~6 months). Both Weekday and Weekend tracks deliver 9 hours of learning per week.
The program covers Excel, SQL, Python (Pandas, NumPy, Matplotlib, Scikit-Learn), Power BI, DAX, Tableau, and Generative AI tools. Learners also explore Google Looker Studio, Jupyter and GitHub.
You will complete 10 portfolio-building analytics projects across the program — one per module — plus a final Industry Capstone where you build an end-to-end analytics solution for a chosen industry domain.
The Industry Capstone (Module 12, 40 hours) is an end-to-end analytics project where you choose an industry — Automotive & Manufacturing, BFSI, Retail / E-Commerce, Marketing, HR or Healthcare — and build a complete analytics solution including SQL analysis, Python EDA, a BI dashboard, business recommendations and an executive presentation.
The program includes a Career & Employability Lab covering resume preparation, portfolio development, interview preparation and business communication. Career talks, employer interactions and capstone presentations are also part of the program. This is a placement assisted program — placement assistance is provided as an integral part of the experience.
The program fee is ₹1,49,999 + GST. No other fee applies. For admission queries and fee payment details, please contact the SRM School of Business Studies admissions team.
No. The PGC – BA & BI is an on-campus program. On-campus learning enables faculty interaction, lab sessions, peer collaboration and project-based learning that are central to the program design.
The program is designed for final-year students, fresh graduates, early-career professionals (0–3 years), and career switchers looking to build capabilities in business analytics and business intelligence across functions such as Marketing, Finance, HR, Sales, Operations and Supply Chain.
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